Privacy Policy

Last Updated: 05/05/25

Welcome to Waste Wise ("we", "our", "us"). We take your privacy seriously and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website

www.wastewiseuk.co.uk or engage with us for services.

1. Who We Are

Waste Wise operates as a broker connecting users with trusted waste management providers across the UK.

Contact:

[email protected]
Website:

www.wastewiseuk.co.uk

2. What Data We Collect

We may collect and process the following data:
• Full nameEmail address
• Phone number
• Business name (if applicable)
• Address and postcode
• Details of the waste management service required

• Communication preferences and enquiry history
• Technical data (browser, IP address, pages visited, etc.) via cookies

3. How We Use Your Data

• We use your information to:

• Provide waste collection quotes

• Match you with third-party service providers

• Respond to enquiries and customer service requestsImprove our website and services

• Track ad performance and improve marketing (Google, Meta, etc.)

• Send service updates or promotional communications (if opted in)

4. Legal Grounds for Processing

• We process your data under the following lawful bases:

• Consent – when you submit an enquiry or opt-in to marketing
• Contractual necessity – to provide services you request
• Legitimate interest – for marketing, analytics, and business operations
• Legal obligation – where required by law

5. Sharing Your Data

As a broker, we share your information with third-party waste service providers to help fulfil your request.

We may also share your data with:

• Advertising platforms (Meta, Google) for performance tracking

• Website and CRM software providers

• Legal or regulatory authorities where required

All third parties are required to handle your data in line with GDPR and only for the purposes we outline.

6. Cookies and Tracking

We use cookies and similar technologies to:

• Improve website functionality

• Measure traffic and engagement

• Track conversions from ads

You can manage cookies through your browser settings. By using our site, you consent to cookie use.

7. Data Retention
We keep your data only for as long as necessary to fulfil the purpose it was collected for, including legal, tax, and reporting requirements.

8. Your Rights (Under GDPR)

You have the right to:

• Access the personal data we hold
• Request correction of inaccurate data
• Request erasure (right to be forgotten)
• Object to or restrict certain types of processing
• Withdraw consent at any time
• Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise any of these rights, email [email protected]

9. Data Security

We take appropriate technical and organisational measures to secure your data and protect it from loss, misuse, or unauthorised access.

10. International Transfers

We do not transfer your personal data outside of the UK or EEA. If this changes, we will ensure appropriate safeguards are in place.

11. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of those third parties.

12. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

Contact Us

For questions, concerns, or to exercise your rights, contact:

📧 [email protected]

🌐www.wastewiseuk.co.uk